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Our story

Positioning & pitch

Last updated 31 augustus 2026 · v5.2

Satisfied customers: that’s what matters at Whitevision.

We assist you in achieving your goals. In an efficient, enjoyable and reliable manner. With an easy-to-implement solution that saves you time and money.

The pitch

1

Opening

“Why do it manually, when it can be simple?”

2

Challenge

If you purchase a lot, you automatically have to carry out many actions that affect your entire organisation. It becomes more complex with more suppliers and with information arriving in different forms.

3

Solution

Whitevision provides one central point where all the information for your purchasing and finance comes in.

4

Promise

Our software is user-friendly and can be adapted to your way of working and your systems.

The pay-off

The pay-off is crucial for our brand, because it captures the essence concisely. “We know simplicity” not only promises 100% simplicity, it also stands for an effortless experience despite the complexity. It emphasises expertise, creates trust and appeals to organisations looking for ease in a complex world full of choices. It helps us claim the position of thought leader. Why in English? Because we are ready for international customers and assignments. And of course it just sounds good 😉

Fig Payoff 1 1024x588
Everything the pay-off is carrying
1

Use it when the logo alone is not enough

When it strengthens the brand identity and clarifies the brand promise — sales presentations, the website, mailings and campaigns.

2

Once on a cover is enough

On a brochure, put it on the front and use the logo without the pay-off on the inside pages.

3

Internal documentation does not need it

No pay-off on things that never leave the building.

Who we speak to

Jochem persona

Jochem

Finance manager

Energy: Likes working in a financially healthy, smoothly running organisation. Looks at facts and figures, and wants a clear system that adds up.

Drains: Does not want to lose control or chase after people. Fed up with IT systems that do not work, incorrect data and manual work.

How to convince: Offer insights he has not discovered himself, optimal control over his financial processes, and support to get started.

Linda persona

Linda

Document processor

Energy: Sociable but works well on her own. Wants her to-do list finished and an empty mailbox, and systems she trusts.

Drains: Firefighting and irrelevant questions. Dislikes vague answers or ambiguity about how her systems work.

How to convince: A solid system that meets her needs, introduced with onboarding training or a webinar.

Sander persona

Sander

IT application manager

Energy: Thrives on technological challenges and measurable results. Wants precise control over installations, automation and technology investments.

Drains: Cannot afford to lose control of crucial systems or to be constantly firefighting. Dislikes faulty configurations.

How to convince: Insights that use his expertise, plus support for a robust, error-free infrastructure.

Patrick persona

Patrick

Buyer

Energy: Gets satisfaction from cost-benefit analyses. Prefers a structured process and accurate data.

Drains: Unnecessary complications, unclear pricing structures and inaccurate information.

How to convince: Clear benefits: cost savings, efficiency gains and ROI, with comparable pricing models.