Where the identity comes from, and the nine statements it has to keep agreeing with.
Where the logo comes from
Our logo and symbol grew out of simplicity and the idea that we make sure documents and data get from A to B. Two documents, one arriving and one leaving. Everything that has to happen in between — the recognising, the matching, the posting — is the heart of it, and that is us.
The symbol is what is left when you take that idea and remove everything that is not needed. It is also the seed of the pattern: the same shape, repeated, is what we use to connect quite literally everything.
Escher
Smart, considered, structured, ordered, surprising perspectives. The inspiration for the identity, and for the pattern in particular, comes from the work of M.C. Escher. His complex work shows that you can present impossible constructions by applying clever visual effects. The route towards it is often complicated, but the result looks simple — and the question ‘how?’ keeps coming back. You find that ‘how?’ in the sketches he made beforehand, which are sometimes more impressive than the finished work. We try to bring that same attention to perfection into our software, its ease of use and the experience of working with it.
The brand identity matrix
Nine statements that together define the brand. The centre cell is the core: everything else on this page, and every piece of work we make, has to agree with it.
Value proposition
We offer a complete, integrated application for processing (incoming) documents efficiently and quickly, making manual work evaporate and saving every organisation time and money.
Relations
The success and satisfaction of our customers and our people are central to everything we do. We are helpful, approachable and accessible.
Position
The most widely used software in the SME market for digitally processing and automating complex document flows.
Expression
In our communication we are enthusiastic and direct, yet modest. We like to talk about the substance in an accessible way.
The core of our brand
We know simplicity
Personality
The hands-on neighbour who is happy to help you out, is proud of their own work and never forgets your birthday. Primary archetype: Magician. Secondary: Lover.
Vision and mission
We believe in people’s talents and create the conditions in which everyone can develop. Our mission is to eliminate the repetitive and the manual, so that people are happier in their work and their lives.
Culture
We work seriously, driven by enjoyment and passion, and we are proud of it. That is how we build products and services that are truly valuable for our customers.
Core competence
We develop, sell and maintain software that digitally processes incoming documents and automates complex document flows.