Everything you need to build our brand
Our brandbook, made usable. Look up a rule, copy a colour value, grab the right logo file — without hunting through a 53-page PDF.
We know simplicity
Our story
Who we are, where we come from, what we promise and who we are talking to.
Who we are
We understand better than anyone that it is a challenge for companies to stay ahead in this digital age.
Brand identity
Where the identity comes from, and the nine statements it has to keep agreeing with.
Positioning & pitch
Satisfied customers: that’s what matters at Whitevision.
Core values
Involved, ambitious, respectful, decisive. Use them as a filter: work that carries none of them is not ours yet.
Our style
The logo, the colour, the type, the pattern, the pictures and how it all looks once it has been used together.
Logo
Two colours, one shape. The symbol is knocked out, so the background colour comes back inside the mark.
Colour
The new white is colorful. Colour gives our message extra impact — as long as one colour leads.
Typography
Fieldwork Geo is the brand face. Where it cannot be installed, Montserrat takes over, and Verdana after that.
Pattern & shapes
The pattern grows out of the symbol. It connects elements and carries our authenticity — quietly.
Tone of voice
Like no one else, we think simple matters. We carry that through into the way we write.
Imagery
It starts with emotion: an unguarded moment, an everyday situation, being unaware of the camera.
Inspiration
What it looks like once it has all been used together. Steal from these before starting from a blank page.